Friday, 05 October 2012 10:04

As always at their home fair, Azimut Yachts and Atlantis are flexing their muscles. Their impressive roster of 24 boats at the Genoa show includes 4 world premières and 3 models never before seen in Italy. - As ever, Azimut is sailing against the tide. At Genoa, with the Azimut Yachts and Atlantis brands, its exhibition space will be full to bursting in a major tour de force. The new craft to be unveiled are of various types and sizes: open, long-range and flybridge, from 10 to 26 metres. Atlantis is showing the new Atlantis 34, first unveiled in Cannes, from the Magellano Collection. Azimut presents the compact 43HT and its flagship model, the 76, while the flybridges on display include the mid-range Azimut 54 and the firm’s latest large pleasure boat, the Azimut 84.

October 2012

These will be accompanied by another 15 craft at the Azimut stand and no less than 4 in the sea-trials area.

With all their latest innovations, Azimut Yachts and Atlantis are firmly underlining their position as the leading brands in the world pleasure-boat sector. It has also broadened its range at both ends, from the smallest boats to the top ones. But it is not just for breadth of range that Azimut leads the market. The company also has the biggest and best-distributed sales network: after the recent agreements with Marina Estrella, the new Atlantis dealer in Spain, there are now as many as 74 official Azimut and Atlantis dealers in 120 countries worldwide.

Speaking about Azimut and Atlantis’s attendance at this year’s Show, Paolo Casani, CEO of Azimut Benetti Group, said: "Genoa is the ultimate Italian Boat Show. And we, who have built our business around Made in Italy quality, shall be there this year too with an impressive presence. With 4 world

premières Azimut Benetti Group is proving not only to be the world’s no. 1 pleasure-boat builder, with a highly comprehensive and attractive range, but also that its thirst for innovation and research remains unquenchable. And we want to say that in style in Genoa. In Italy.